Aj Roi transformed a real "wild animals" road sign into a Christmas scene.


With just one red dot, the artist was able to transform the deer into one of Santa's reindeer. Aj then went on to depict Uncle Scrooge, dressed as Santa Claus.


In one hand, the famous Disney character holds a candy cane (instead of the walking stick which he is often depicted with); while in the other (instead of the bag of gifts, typical of Santa Claus) he holds a bag of money.


With this work, the artist wants to invite a reflection on Christmas consumerism, on how kindness towards others and the joy of being together have been supplanted by materialistic obsession.