Following in the footsteps of his work titled "MIKE" (which pairs a hyper-realistic portrait of former boxer Mike Tyson with the Nike logo, altered to "MIKE"), Aj Roi has also created this other mispronunciation of the sports brand, this time with a cycling theme.

Created on a real bicycle crossing sign, this contemporary artwork features the famous "swoosh" in the top left corner, with "BIKE" above it instead of "NIKE."